Well, there are many ways to find international buyers but we will discuss only effective ways of find buyers. The most effective way is offline marketing. Offline marketing include trade events organized by export promotion councils, direct visit to factory or hire agent, friends or family members in target country. Let we see all offline approach in details.
- Trade events Organized by export promotion councils.
Majority products are divided in different categories, and there are export promotion councils are available for every category. For example, APEDA( Agriculture and Processed Food Products Export Development Authority) is for organics food products. This councils which are government body which are organize international tours and give chance to exporters to promote there business in target market. They organized exhibitions. Be part of this exhibition as a exporter. It has very good experience and highly chance to get genuine buyer in this exhibitions. Also exporter can find International agents here who are connected to buyer with exporters.
- Direct approach to buyer
If you pay of visa and flight and bear cost of international travel that means you are seeking genuine buyer and also you are genuine supplier. It is the mindset of buyer. Not exporter but importer also finding genuine supplier, They also have fear of fraud. But if you visit direct to buyer Wearhouse or soap or manufacturing unit. It is very effective way because, you will also see the empire of buyer and you can easily decide that the buyer is genuine or not. But try to do not go direct approach, first take appointment by mail or call otherwise in some countries it is not way to meet and can create negative effect in front of buyer.
- Hire friend or family members
Nowadays, Indian community is in every country. Every body have friend and families in foreign county. Exporter can hire them with fix pay per shipment and tell them approach to buyer through call or direct visit and you can set up your business with very easy way. You can conduct market research in small cost by the help of them. Well it is also part time income for foreign Indians and they will do your work. Don't worry if you do not have any family or friends in foreign country. Exporters can find Indian people by social media such as Facebook, WhatsApp. They made groups for examples, Indians in UK on social media. You can hire your freelancer or executive from there also.
So these are offline ways to find international buyer. We will discuss online ways to find buyer in export business in future blogs.
